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AI Isn't Software. Stop Buying It Like It Is.
AI isn't software — but nearly everyone shops for it like it is. Indie Co-founder and CEO Eddie Czech explains why that instinct backfires, and the new lens operators need before they sign with any vendor.
Your Practice Was Always a Hospitality Business
AI isn't the threat to your practice. The real pressure is quieter: a genuine labor shortage and decades of administrative bloat that have buried the human side of care under faxes and busywork. Indie Health CTO Eric deRegt argues the way out isn't cutting headcount — it's using technology to clear the work nobody wants, then reinvesting that time into how a patient feels from the first call to the last goodbye.
The Four-Part Test for Vetting an AI Vendor
Nearly every healthcare tech vendor has stamped "AI" on the label, and most of those claims won't survive a serious conversation. Indie Health CTO Eric deRegt has spent his career building software in regulated environments, where a slick demo counts for nothing. Here's his four-part test for telling the real systems from the wrappers — run it before you sign.
When the Founder Can No Longer Be the Brand
A logo is where a brand starts. Infrastructure is where it scales. Founders who don't build this infrastructure create a growth ceiling. The transition from founder-as-brand to documented brand system is one of the most consequential operational shifts a scaling practice can make.
The Four-Step System for Building a Talent Pipeline
More than 60% of Rehab to Perform's 120-person staff came through the practice before they ever received a job offer. Josh Funk didn't get there by outspending competitors on job boards. He built a hiring system modeled on the patient acquisition funnel he'd already proven worked.